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Click on the cover to view as a virtual edition:
APRIL 2024
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To see back issues, please click here.


AstralPool UK


Wet Leisure Survey

Desjoyaux Swimming Pools


Ocea UK


To download a PDF copy of the 2023 What Pool & Hot Tub media pack (which includes forward features), click here.

To discuss advertising within the 2020 edition of What Pool & Hot Tub, please call Tony Weston on +44 (0)1474 813433 or to email him,
click here.
Fairlocks Pool Products


Our sister consumer title 'What Pool & Hot Tub' title has gone from strength-to-strength since its launch and with our 2020 offering, we believe the printed edition and website are the best to date!

The 2020 publication was available in August (later than usual due to the COVID-19 pandemic) and was distributed in Sainsbury’s and Waitrose stores along with the popular Build It magazine – the indispensable monthly guide to custom home building, DIY and renovation.

In addition, the magazine is also available at a number of other locations and we invest heavily in Google AdWords to generate interest for both the magazine and website. Copies can also be purchased online by clicking here.

2020 was our fifteenth edition and as the only consumer magazine and website in the UK covering all of the wet leisure markets, if you are actively targeting the consumer market, you should be thinking about participating in future editions of What Pool & Hot Tub.

In the 2020 edition, we continued with a strong editorial focus on hot tubs, swim spas and swimming pools under £30,000. We again featured ‘Our Top 30 Hot Tubs’ across three price bands and numerous ‘...Of The Best...’ product focus pieces including swim spas, pool covers, enclosures, saunas and more!

What Pool & Hot Tub is also the official magazine for the UK consumer market and enjoys input, backing and authoritative content supplied by both SPATA and BISHTA and we are proud to feature on the website of each association. As the official magazine, What Pool & Hot Tub also contributes vital funds to PIP, the promotional arm of the BSPF, so by supporting What Pool & Hot Tub through advertising, you are supporting the industry as a whole.

Originally known as Home Pools & Hot Tubs, the magazine is designed not only to entertain, but also to inform and deliver key information about which product best suites the consumer’s needs, what questions to ask when buying, and the issues surrounding owning, maintaining and running these products.

Produced as a high quality glossy magazine, What Pool & Hot Tub includes editorial features extolling the lifestyle and health benefits of owning a hot tub, spa, sauna or pool. Concentrating on the experiences of users as well as taking the experts views, the magazine will deliver a unique package to its readers.

Our website also contains the most comprehensive information for consumers looking to buy a wet leisure product. Right across the board, whether it's useful information or regional listings – we have it covered.

So, with a wide range of ways to promote your company both on and offline, What Pool & Hot Tub is able to offer advertisers the best and widest range of options available.

For more information about rates and features for next year, please download a 2020 media pack.

What Pool & Hot Tub is doing its bit for the environment. Each edition is published on an FSC MIX paperstock. In addition, the What Pool & Hot Tub website is powered by ‘1&1 Green Hosting’ and all our online virtual editions of the magazine are carbon neutral.

For more information, please visit the What Pool & Hot Tub website by clicking here or on the magazine cover above.
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BSPF - British Swimming Pool Federation Logo
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