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Swimple retail website launches with a splash!
www.Swimple.co.uk, a new retail website from United Pool Retailers Online Ltd (UniPRO) has been launched to provide swimming pool and hot tub owners with industry wide products, advice and support from experts.

“It is important retailers change the shape of their business to respond to the demands of consumer purchasing patterns,” says Amy Goodall of UniPRO, “Offering customers a choice of how they can buy is vital.

“So,to make sure local retailers aren’t losing sales because they don’t have the time to build and service an online shop, UniPRO does it for them.’

“It’s an online shop to use as a bolt-on to the retailers existing website. All the work is done by UniPRO – the processing, picking, packing and posting of the order! Also, the retailers’ website is listed on the website so it’s searchable by potential customers. At the end of the month, UniPRO pays the retailer the profit on their online sales.”

Amy added: “Some retailers fear they might lose sales they currently make in store, to their online shop. Some customers will prefer to buy online while others will still enjoy coming into the shop to make their purchase, so the customer and the retailer benefit. For the retailer, it’s better to get the sale than lose it to a competitor purely because they offer more suitable purchasing choices for customers.”

Pools Plus, a UniPRO member said: “We are excited to be members of UniPRO and to offer our Berkshire and the Home Counties customers the choice to buy on-line or in store. The online store keeps us in line with current shopping trends whilst allowing us to welcome queries on a one to one basis with our online customers by phone, email or in person should they need support or advice for their pool or spa.“

“The recession has been tough for many businesses but we’re confident our online shop will help local businesses to thrive,” said Amy.

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