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CURRENT ISSUE
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OCTOBER 2017

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Golden Coast
LATEST NEWS
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MAAX Spas Acquires L.A. Spas To Create A Leading North American Manufacturer
As part of its mission to be a leading quality manufacturer of portable acrylic hot tubs, MAAX Spas Industries Corporation announced on 4 December that it acquired Anaheim, California based L.A. Spas.

With the acquisition of the 38-year-old brand, MAAX Spas will become one of the largest hot tub and swim spa manufacturers in North America.

This marks MAAX Spas’ second acquisition since being acquired by Brookfield in 2008. John Johnson, President of MAAX Spas said: “The Hot Tub industry has seen many changes over the past few years, with leading companies improving their position through strategic acquisitions. Today, MAAX is proud to stand amongst this elite group as one of the top three hot tub manufacturers in the world.

“This move supplements MAAX Spas' strengths, which include developing market-driven products, best-in-class manufacturing and an unwavering commitment to customer care,” adding: “By consolidating all operations into our Chandler facility, we will realise greater economies of scale, allowing us to deliver more value to our retail partners.”

Beginning three years ago with a redefined strategic position, L.A. Spas invested in new products, expanded its distribution channel and grew by 55%. Going forward, the L.A. Spas brand and its 37-country specialty retailer network will continue to retain its own distinct identity.

“With this transaction, we’ve been able to accomplish two things that were important to me,” said Brad de Koning, CEO of L.A. Spas. “First L.A. Spas’ specialty retailers will be the beneficiaries of expanded marketing resources with which to drive sales growth and, in turn, profitability; second, our products will be manufactured in the USA by one of the best capitalised companies in the industry.”

Emil Nygard, VP of MAAX Spas, said the L.A. Spas acquisition will have a tremendous effect on MAAX Spas’ entire business saying: “With this acquisition, MAAX Spas will be in a terrific position to continue the growth of all of our brands. Operational efficiencies will support product innovation plans, while expanding our distribution network will make both national and international marketing programs more effective, ultimately crating more sales for our dealers.”


For more information on MAAX Spas, visit
www.maaxspas.com




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