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CURRENT ISSUE
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OCTOBER 2017

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Golden Coast
LATEST NEWS
MarkFosterElevate
Elevate Hosts 'Maximising Aquatics Revenues' Seminar
Taking place 10-11 May at London's ExCel venue, Elevate is the UK's largest cross-sector event bringing together the physical activity sector, academia, healthcare, policy makers, local authorities and performance experts to focus on an increasingly important and complex societal challenge - tackling physical inactivity.

This year, Elevate is introducing ‘The Business of Physical Activity’ stream and included within in it is a session focusing on ‘Maximising Aquatics Revenues'.

The seminar, which runs on Wednesday 10 May, will explore how to successfully implement and market innovative aquatics programming for a range of users and provides a great experience for swimmers, while examining maintenance strategies and cost savings.

Chairing the session, and discussing ‘Using Insights To Understand What Customers Want’, will be Damian Stevenson, Insight Director at the ASA. Nicole O’Callaghan, Business Development Director at JC Leisure will be talking about 'Effective Maintenance Strategies – Planned Maintenance, Energy Management And Staff Training’. Martin Symcox, Chief Executive for IQL at Royal Life Saving Society will be discussing ‘Drown Prevention Strategies And The Latest Technologies’ alongside Robin McGloughlin, Director at Poolview, and Helen Meckiffe, Contract Manager at Places for People. Alyson Zell, Aquatic Business Manager at Freedom Leisure will focus her talk on 'Optimising Pool Usage Across 42 Pools – Innovative Programming, Marketing And Customer Experience’.

In addition to a wide range of seminars, the ‘Active Aquatic’ area will present the latest in pool and open water swimming, equipment, research, monitoring and performance. Active Aquatic exhibitors and sponsors include Aquamat, Hippo Leisure, Mermaids UK, Poolview, Royal Life Saving Society UK, SRS Leisure, Swimming Teachers’ Association and Swimtag.

For more information or register for free visit www.elevatearena.com





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