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OCTOBER 2018

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Golden Coast
LATEST NEWS
OutdoorLiving-270
Hot Tubs - An Irresistible Feature For Lodge And Park Operators
Research carried out by Hull-based Outdoor Living has uncovered that park operators who install hot tubs in their accommodation have seen bookings double, customer reviews improve and repeat bookings soar.

The research surveyed 56 leading UK park and luxury lodge operators who have already taken the plunge by adding hot tubs to their accommodation. Outdoor Living who have been supplying hot tubs across Yorkshire for 15 years said the results are overwhelming.

Over 70% of holiday parks stated that bookings had doubled after adding hot tubs to accommodation. Gemma Cooling, Corporate & Development Manager at Laceby Manor Golf Club commented: “Our lodges don’t rent without a hot tub, it’s that simple. They provide a little bit of luxury that customers are looking for when booking a lodge break making them a must have feature!”

And it’s not just an increase in occupancy. The survey also revealed that many holiday park owners said they could increase prices on accommodation that included a hot tub. Martin Newell, Managing Director at Croft Farm Waterpark in Tewkesbury had realised a 15% increase in sales and revenue from bookings with hot tubs.

In addition, there was an increase in positive guest reviews. One holiday park owner stated since adding a hot tub to his holiday park he has seen a higher number of customer reviews averaging a score of 9/10 on Reevoo.

Holiday parks have also seen bookings from larger parties dramatically increase too. Lynne Lakin, Office Manager at Heron Lakes in East Yorkshire told Outdoor Living: “Adding a hot tub to accommodation definitely increase party sizes. Friends will tend to chip in together for a relaxing luxury break. This leads to more bookings in the future from returning customers.”

With so many options now available for luxury breaks and accommodation, standing out from the crowd is vital and as the research has demonstrated, a hot tub should clearly be considered as part of the package offered by all lodge or park resort operators.

For more information contact Outdoor Living on 01482 212322 or visit www.outdoorlivinghottubs.co.uk





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