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Click on the cover to view as a virtual edition:
APRIL 2024
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Fairlocks Pool Products
RDCP-Backed Deep End Pools Acquires Home Counties Pools And Hot Tubs
Deep End Pools has acquired Horsham-based Home Counties Pools And Hot Tubs, one of the South East’s most established installers of domestic swimming pools, hot tubs, spas and other wet leisure products.

Backed by London-investment firm RDCP (following its acquisition in December last year), Deep End Pools is one of the UK's most prestigious swimming pool developers and service companies and is targeting significant growth following the strategic bolt-on acquisition of the Home Counties business. Funding to assist this latest transaction has been structured by SME Capital, represented by Stuart Watson.

Established in 1999, Buckinghamshire-based Deep End Pools is run under the directorship of founder Robert Coombs and Paul Woodhead. It is one of the leaders in the design/construction/servicing of swimming pools for private customers in the region. The acquisition of Home Counties complements the business and will extend the footprint of both across the South East. Home Counties covers clients across Hampshire, West Sussex, East Sussex, Surrey and Kent which matches up perfectly with Deep End Pools, which has clients across Buckinghamshire, Oxfordshire, Berkshire and Surrey.

Established in 1983, Home Counties Pools And Hot Tubs is a profitable business with a strong management team. The current owners Craig and Gill Trusson have agreed to sell the business to RDCP and Deep End Pools. The deal will provide a phased exit for Craig and Gill, enabling Home Counties to reach the next stage of its development. They will work with RDCP board members and shareholders Sameer Rizvi, Iryna Dubylovska and RDCP Investment Director Paul Clunn.

Sameer Rizvi, Founder & CEO of RDCP Group said: “The synergies between Deep End Pools and Home Counties makes this deal a perfect match. Both operate in the high-end residential facilities management sector and have excellent reputations for quality products and first class customer service. Facilities management is a sector we are keen to be invest further into at RDCP. The recurring income is what makes the sector attractive. I would also like to thank the team at TML Finance and SME Capital who we are thrilled to work with again.”

Robert Coombs and Paul Woodhead, Joint Managing Directors at Deep End Pools said: “The acquisition is a great move for both businesses. This collaboration will provide enhanced services to customers across the South East. We’re looking forward to working with Craig and Gill and the rest of the team at Home Counties. It is very much business as usual for all staff, suppliers and customers and we will work together to deliver and build on the quality range of products and services available to new and existing customers of Home Counties and Deep End Pools.”

Craig and Gill Trusson, Home Counties Pools And Hot Tubs added: “This year Home Counties celebrates its 40th year of providing swimming pool installation and associated home leisure and wellness products to homes throughout Surrey, Sussex, Kent and other areas throughout the South. As part of our retirement planning, it was important to us that any sale of the business must be to a buyer who would provide the best opportunities for our outstanding staff going forward and to continue to uphold our reputation for excellent customer service and quality driven work.

“Having evaluated numerous interested parties, we were impressed with the ethos of Paul and Rob and the Deep End Pools team together with RDCP's team. We believe they will provide long term benefits to our amazing team, customers, and suppliers, enabling Home Counties Swimming Pools to continue to maintain and further develop the high standards it is renowned for. This means we can enter retirement in the knowledge our hard work over the past four decades will have laid strong foundations for what we are sure will be a great future and worthy long term investment for RDCP.”

Stuart Watson, Regional Director, Business Development SME Capital said: “RDCP with Paul and Rob at DEP identified Home Counties Pools & Hot Tubs as another excellent acquisition. Home Counties has a first class reputation in the sector under the guidance of Craig and Gill and a complimentary product range. The acquisition will take Home Counties to the next level of their growth strategy as Deep End Pool will benefit from the marketing expertise of a larger group.

“We have been pleased to support RDCP in this further acquisition with a five year loan including a capital repayment holiday and bullet repayment structure to help with the initial integration and maximise cash headroom given continued uncertainty in the wider economy. This is another excellent introduction from Neil Sharp of TML Finance & Advisory. Thanks to all involved including all at Squire Patton Boggs.”

Neil Sharp, Director at TML Finance and Advisory, who structured the lending package to assist with the purchase, added: “We have worked in partnership with RDCP on a number of acquisitions over the last year and I’m thrilled to once again support RDCP and Deep End Pools with this latest deal alongside SME Capital. Deep End Pools has performed strongly since its acquisition by RDCP and the acquisition of Home Counties Swimming Pools strengthens its position in the market and brings together two quality businesses operating in the high-end facilities management sector. It was great to work alongside Stuart Watson and the wider Team at SME who have delivered again for us and our client.”

For more information contact Deep End Pools on 01494 671787 or visit www.deependpools.co.uk

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